video
social media
translink
TransLink is Metro Vancouver's transportation agency. Here are some videos I produced as a creator.
Mark V (new SkyTrain) - a parody of What is This Feeling from Wicked
When TransLink launched the new Mark V SkyTrain, I produced, directed, and edited this parody music video that promoted the new train, and helped make its stick.
The public "ate it". The video got at least 300,000 views across all social media platforms, and was aired in Global and CTV News who called it a "wicked" video.
Taylor Swift The Eras Tour
As a long-time Swiftie, creating Taylor Swift-related content for TransLink was truly a dream I didn't know I had. I got to play my guitar on transit and sing on the West Coast Express along with fellow Swifties.
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During the concert week, TransLink's Instagram account got over 1.4 million impressions, all organically with no paid ads.
Other creative content
Working in social media means knowing how to cut through the noise. How do we get people's attention?
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Be different.​
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Here are some content pieces that I worked on demonstrating just that.
YouTube videos
I don’t just work on short-form content, I love creating long-form pieces too! I’m hands-on throughout the whole process, from brainstorming ideas to filming, interviewing, editing, creating thumbnails, writing titles, and promoting across social media channels.
Animated videos
With Canadian pride more prevalent than ever, we were tasked to produce a video entirely in house. Here's that video which showcases the Canadian way to transit.​
I led its production from conceptualizing, pitching, producing, directing, and animating.
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With no available footage and an urgent deadline looming, I made my first fully animated video, turned around in a week.
website
parissa
Parissa is one of the top depilatory companies in North America. During their brand refresh in 2020, I was the main creative planning and executing the digital assets creation.
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Video projects include creating How-To videos for each Product Description Page (PDP), and creating the hero video for the homepage.
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My work involved scouting for models, location, equipment, storyboarding, organizing schedule, executing the shoot itself, and editing the videos.
promo
bcit, ixl conference
IxL is a yearly interactive event at BCIT that runs for 8 hours, featuring talks from professionals from different fields.
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My work in this promo video involved planning, filming, and editing.
bcit, radio arts and entertainment
As one of our final projects in school, we created a 30-second promo video about our program.
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My work involved planning, filming, and editing.
social media ads
net zero co. youtube ad
The goal of this video is to promote Net Zero's Baker's Bundle by showing the side-by-side comparison between using a reusable vs. a disposable.
We aim to overcome people's low attention span and urge to skip ads by introducing a unique character.
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My work involved planning, filming, performing, and editing.
net zero co. user-generated style ads
With people's resistance to ads, these videos aim to showcase the products and retain viewership by removing the high picture quality commonly found in most ads, and instead shoot with a mobile phone like most people on social media would.
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Both videos did well in retaining viewership.
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My work involved planning, filming, performing, and editing.
interviews
fraser valley bandits
During the Canadian Elite Basketball League's first season in 2019, we collaborated on an interview project with BC's local team, Fraser Valley Bandits. We interviewed two of the team's starting players - Tyrrel Tate and Marek Klassen.
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The bulk of my work lies behind-the-scenes in pre-production, production, and post-production.
events
wedding
For my first-ever wedding video project in 2021, we did a full wedding day shoot that lasted for 10 hours.
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My work involved pitching to the client, cinematography, and editing.
birthday & baptism
This video is a story of reunification. For the extent of the mother's pregnancy, the father was working abroad.
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My work involved interviewing, filming, and editing.
personal brand
My content creation journey began in 2017 when I started vlogging on YouTube.
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It started as a series of fun documentation about my life in Canada, then became a platform where I share my personal development takeaways.